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Central Florida Kidney Centers wanted a unifying digital experience across multiple locations. Our challenge was to merge localized care with a cohesive and updated brand identity that served both patients and internal stakeholders.
We introduced a refreshed visual identity that honored the organization’s legacy while modernizing its appeal. Consistent iconography and a compassionate tone positioned CFKC as both professional and personable.
The next phase of the project involved developing a brand new website for CFKC.
Our goal was to redesign their old website and simplify it to only what was useful at first hand.
We focused on clean, responsive design, ensuring that the site performs well on all devices and is easy for patients and families to navigate. Engaging brand elements were incorporated to capture the attention of visitors and keep them feel welcomed and familiar.
We built a website to support the centers with a unique destination to facilitate patients with an easier and cleaner user experience. We wanted to focus the web re-design on a more familiar approach, one that made CFKC come accross as not only a large organization, but also a caring and approachable one. Integration with their portals was added for easier access. This project allowed us to create a seamless bridge between branding and real-world care coordination.
