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One 9 Tax & Accounting needed a comprehensive brand overhaul to better connect with their clients and small businesses. Our task was to reflect the brand’s essence through its founder, creating a unique experience that stood apart from the typical, cliché accounting firms. The new identity was designed to convey confidence and approachability, offering a fresh, distinctive look that clearly sets our client apart from competitors.
We designed a clean, tropical-based logo that subtly referenced both accounting precision and forward momentum. The brand palette featured confident greens, black to portray elegance and minimalist white to imply financial growth and transparency. Tone of voice was simplified and friendly, avoiding jargon while remaining authoritative.
The site emphasized conversion—appointment scheduling, resource downloads, and client login access were prioritized. Our design helped reinforce the brand’s value as an ongoing partner, not just a seasonal service. Speed and booking functionality were paramount in development.
