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We partnered with Kidney Care, a nephrology-focused clinic, to revitalize its brand presence and improve user engagement through a custom website. The aim was to make complex medical information more approachable and position Kidney Care as a trusted resource for patients and their families.
We began by modernizing the brand identity to convey professionalism, care, and trust by building concepts based on their existing logo. We're not really pixel pushed designers, but sometimes the people who are the heart of the business have a vision. We really came together for this project to bring a transformation of their new mark: a simple butterfly. This involved creating a logo which used kidney shaped beans to form the shape of this iconic butterfly. A vibrant yet professional color palette, and consistent typography across all platforms. Messaging was refined to focus on patient empowerment and expert care.
The website was built with patient-centric navigation and easy responsiveness. Their old website was very outdated, so their new web design represented just that: a real transformation. We also included SEO optimization to ensure the centers location discoverability.
